Inside WWF Philippines

Interesting to watch this century is the evolution of the corporate ‘brand’. The ‘culture’ of brands drives global consumption, taking on a life of it’s own, defying territory, creating global societies of consumers related by brand preference. One had to witness the hordes of Japanese consumers in 1990s waiting in line for the doors of Louis Vuitton to open for the day (Filipinos not far behind), Parisians walking past the queues slightly disdainful, feeling culturally violated (but not half as violated as when you order a Coke in a fine dining restaurant, if it’s available).